Meet the Analyst—Identity Resolution: How to Navigate the Data Privacy Reset




Since the early days of digital advertising, third-party browser cookies and mobile identifiers have powered your campaigns. Will advertisers be facing chaos when these go away? In this eMarketer Meet the Analyst webinar, Paul Verna, our principal analyst, explored today’s identity resolution challenges to help you determine a confident path forward.

Watch this live discussion, made possible by Neustar, a TransUnion company, to learn:

  • What’s next after the disruptions faced since Apple’s mid-2021 privacy changes
  • Today’s key players in ID resolution, the money at stake, and how their businesses will evolve
  • The preparedness levels of your peers in marketing, publishing, and ad tech
  • Plus! Don Black, senior director of product, Unified Identity, at Neustar, a TransUnion company, joins the conversation.

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